Fundamentals of digital marketing Certificated!

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Understanding Google’s Fundamentals of Digital Marketing

If you’re looking to boost your online presence or dive into the world of digital marketing, Google’s “Fundamentals of Digital Marketing” is a fantastic place to start. This free course is designed for beginners and covers essential concepts and skills you’ll need to succeed in the digital marketing landscape. Here’s a simple breakdown of what the course offers:

1. Introduction to Digital Marketing

The course begins with an introduction to the basics of digital marketing, explaining what it is and why it’s important in today’s online-driven world.

2. Getting Started Online

You’ll learn how to establish an online presence, including creating a website, understanding the basics of web design, and getting your site found on search engines.

3. Search Engine Optimization (SEO)

SEO is crucial for making your website visible on search engines like Google. The course covers the fundamentals of SEO, helping you understand how to optimize your site to rank higher in search results.

4. Search Engine Marketing (SEM)

Beyond organic search, SEM involves paid strategies to increase your website’s visibility on search engines. You’ll learn about Google Ads and how to create effective ad campaigns.

5. Social Media Marketing

Social media platforms are powerful tools for reaching your audience. The course teaches you how to create engaging content and manage your presence on platforms like Facebook, Twitter, and Instagram.

6. Content Marketing

Content is king in digital marketing. You’ll discover how to create valuable content that attracts and engages your target audience, from blog posts to videos.

7. Email Marketing

Email remains a vital communication tool. Learn how to build an email list, create compelling email campaigns, and analyze their performance.

8. Mobile Marketing

With the rise of smartphones, mobile marketing is essential. The course covers strategies for reaching users on their mobile devices, including mobile-friendly websites and apps.

9. Analytics and Data Insights

Measuring your success is key to improving your strategies. You’ll learn how to use tools like Google Analytics to track and analyze your marketing efforts.

10. Building Your Online Store

If you’re looking to sell products online, this module will guide you through setting up an e-commerce site, from choosing a platform to managing orders.

Certification

Upon completing the course, you’ll receive a certification from Google, which can enhance your resume and demonstrate your knowledge to potential employers.

Why Take This Course?

Free and Accessible: No cost to enroll, and you can learn at your own pace.
Comprehensive: Covers all major aspects of digital marketing.
Practical: Provides real-world examples and hands-on exercises.
Credential: A certificate from Google adds credibility to your skills.

Google’s “Fundamentals of Digital Marketing” is a valuable resource for anyone looking to understand and excel in the digital marketing world. Whether you’re a business owner, marketer, or just curious about the field, this course provides the knowledge and skills you need to succeed online.

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Mai

1989年、兵庫県神戸市東灘区生まれ。 関西大学法学部法学政治学科卒業。外資CRO、外資大手消費財メーカーのマーケティング部勤務を経て、 外資系IT(米国最大手の通信会社)にて5年間勤務。 TV電話会議システムの日本支社営業統括を担当。 多くのエンタープライズ企業にSaaSシステムを導入。年商13億円の日本法人のカントリーマネージャー。 現在はすべての人が自分らしく生きれる社会をめざして、独立開業。 オンラインにて心理カウンセラーの仕事をしている。Webマーケティング・Webデザインにも精通。

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